It has been said before, but it bears repeating. Why? The number of poor presentations that continue to be made and delivered is mind numbing.
Watching Apple’s presentation yesterday it occurred to me that all MBA candidates should have to watch the 10 most recent Apple presentations, and not receive their degree until they can create and deliver a presentation along these same lines.
I saw three key elements in the Apple presentation: photos, phrases and videos.
What I didn't see were: bullet points, slides with several sentences; detailed graphs or charts.
Why do current business presentations try to include everything into the PowerPoint or Keynote deck? I think it is because they want the presentation to stand on its own even if the presenter is not available or as a reference after the presenter has delivered his or her remarks.
That’s where they go wrong. The presentation deck shouldn’t be the leave behind. It should only be there to help the speaker deliver the intended message. If the audience needs reference material after the presentation, a word document with a narrative and action items is a better choice.
Please commit to doing better.